New radio commercials, what do you think?

[Desk Jockey]

We've been playing the same old thing for 7-months now, even I've grown tired of it.

Here are new carpet cleaning and new air duct cleaning commercials. They are still working on a new water damage and a new fire damage one for this fall.

Take a listen and see what you think.

https://soundcloud.com/user225188288/carpet-cleaning-30-1

https://soundcloud.com/user225188288/air-duct-cleaning-30-1

 

[hogjowl]

I'll take a listen as soon as my AC turns off ... around dark. Can't hear the audio with the AC going in the office.

I hope it's your brother doing the talking ...

 

[Desk Jockey]

LOL

No it's me, I practiced until I was perfect.

It just took a minute or two, I'm that close to perfect to begin with.

 

[dealtimeman]

Won't let me access them?

They are set to private or something!

 

[Desk Jockey]

Let see if I can change it.

Try this one, if not I'll upload them again

https://soundcloud.com/user225188288/carpet-cleaning-30-1

https://soundcloud.com/user225188288/air-duct-cleaning-30-1

 

[Bruce Humphrey]

Let see if I can change it.

Try this one, if not I'll upload them again

https://soundcloud.com/user225188288/carpet-cleaning-30-1

That worked, now edit the first post so those links will work.

 

[dealtimeman]

That sounds like Steve Wynn from Wynn resorts and casinos!

How much did you pay him?

 

[dealtimeman]

Both sound good to me but will ask my wife and sister later.

Really liked the sneezing as an attention grabber In The air duct commercial.

 

[Desk Jockey]

Thanks, that was by accident I had too much pepper on my pizza and it caused me to sneeze!

 

[Shane Deubell]

Sounds good to me.
How do you set up the rotation?

Mon-friday, everyday? mornings only etc.

 

[Desk Jockey]

Just twice a day, Mon-Friday drive time. I hear it a lot in the AM but I usually miss the drive home, I leave too late.

I'd to add a couple of more channels in the next month to see what difference it makes, if any.

Ken Snow put up with me nagging him about radio for years and FINALLY we did something. We move glacier slow!

 

[Chris A]

Just twice a day, Mon-Friday drive time. I hear it a lot in the AM but I usually miss the drive home, I leave too late.

I'd to add a couple of more channels in the next month to see what difference it makes, if any.

Ken Snow put up with me nagging him about radio for years and FINALLY we did something. We move glacier slow!

what has the response been and if ya dont mind, how much are you spending?

 

[Desk Jockey]

We've been busy, could it be the commercials?? No real way to be sure, I'm just hoping its the cause but at leased I feel like we're doing "something".

Around $2,000.00 a month, including sponsoring an AM Saturday talk show.

 

[Shane Deubell]

We move glacier slow!

You and me both, truth is my business didn't really take off until i slowed down a bit and focused more on 1-2 things at a time.

Actually makes it boring sometimes but i am a little paranoid of making a big mistake and going under.
Works for me personally.

 

[Desk Jockey]

Dan swings for the fences and I'm the conservative one.

We balance each other out which works good most of the time but Dan also suffers from paralysis from analysis, and is a perfectionist. I have files and files of marketing materials and designs backlogged by him.

 

[Bruce Humphrey]

Richard, my offer still stands, Dan's position and paycheck and you can call all the shots

 

[Desk Jockey]

Bruce not only would you be a lot more fun but you'd probably be here more than he is. The guy is never here!

 

[thecleaningdude]

Sounds good, Richard.

ZeroRez advertises on the radio like crazy in my area. AM talk radio to be specific. It's a very good ad. AM morning radio host does a quick intro and the ZeroRez guy takes over from there. After the pitch the AM morning host announces a station exclusive offer. Ranges anywhere from $99.00 - $119.00 for 3 room AM station special. Customer needs to mention the station for the promotion. He then says that there is a 30% off offer on all specialty services and rattles them off.

 

[Desk Jockey]

Sounds good, Richard.

ZeroRez advertises on the radio like crazy in my area. AM talk radio to be specific. It's a very good ad. AM morning radio host does a quick intro and the ZeroRez guy takes over from there. After the pitch the AM morning host announces a station exclusive offer. Ranges anywhere from $99.00 - $119.00 for 3 room AM station special. Customer needs to mention the station for the promotion. He then says that there is a 30% off offer on all specialty services and rattles them off.

Hey Damon!
Thanks for the info, I hope we never see them in our market but at those rates we are really targeting different clients. Either way we have enough competition, no desire to see them here. One of the Lawrence stations has Paul Davis, Servpro ServiceMaster, Rainbow all advertising on the channel.

 

[thecleaningdude]

Understood.

Still, I do think having the "call and mention such and such" (regardless of promo price or discount) is a great way to track performance.

Either way, it sounds good and I'm sure you'll do well with it.

Hey Damon!
Thanks for the info, I hope we never see them in our market but at those rates we are really targeting different clients. Either way we have enough competition, no desire to see them here. One of the Lawrence stations has Paul Davis, Servpro ServiceMaster, Rainbow all advertising on the channel.

 

[Desk Jockey]

Yes I like that too I'll mention it to Dan. I like how they are able to directly track their sales to that program or channel they are using. If we were solely after carpet cleaning that's a great idea. I this case the carpet and air duct commercials are in a rotation 2- restoration commercials to 1-cleaning. We wouldn't be able to do the same for the restoration commercials.

Certainly something to consider for the others or at least for the AM talk radio on Saturday mornings. Thanks again!

 

[SMRBAP]

Think you nailed it, great service descriptions and it sets you apart from the rest in a way other than the norm which is price price price.

 

[SamIam]

Plus radio is branding and keeping your name relevant to your potential clients, when they go online or open a phone book they will remember you. At least thats the pitch the radio guy told me today. for only $500 a month.


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[Willy P]

WHAT THE HELL IS THIS?

 

[Willy P]

hmmmm

 

[Ivan Turner]

Excellent spots Richard!! I'm getting ready for a major radio push myself, wish me luck.

 

[Steve Lawrence]

I really liked it, Richard. Best wishes for great results from it.

Also, the WDR lecture after was hilarious! "You're and idiot….." LOL!

 

[mirf]

Sounds great. best of luck with it.

 

[D Rice]

I like then both, I like the way the first one says you can fix a hack job without naming the hack. When you let the second one run through
and the new audio starts it gets interesting. Do you run that one on the air too or is just for our entertainment?

 

[Desk Jockey]

LOL

No that wasn't supposed to be there.

That's Lee's son Justin Stockwell that made that!