It could be Persian, the fringe knots, the jaggy wool and the look of the back make me think of India.
Don't see the Aubusson style India much anymore. They were popular in the eighties. The more recent crop of Indo/Paki/Sino-Persians are much better copies and can be difficult to tell from the real thing.
The clients were told it had come from Sth Africa.
Might have, after it got there from India. You know, that Commonwealth thing.